AI Tool Price Changes
62 pricing updates tracked across 43+ AI tools. Stay informed about the latest price changes.
AI tool pricing is one of the fastest-moving areas in SaaS. Providers regularly adjust plans as compute costs fluctuate, new models launch, and competition intensifies. A tool that cost $20/month last quarter may now charge $30 — or restructure entirely with usage caps you didn't expect.
This changelog tracks every price increase, decrease, and plan restructuring we detect across the tools in our database. Each entry is timestamped and linked to the full pricing breakdown so you can assess the impact on your budget. We check official pricing pages at least monthly and update within 48 hours of major announcements.
17
Price Increases
2
Price Decreases
43
Restructured
February 2026
January 2026
ChatGPT
2026-01-15ChatGPT Go launched globally at $8/mo as ad-supported low-cost tier
Descript
2026-01-01Added Creator tier ($35/$24); Hobbyist reduced to $19/$12; Business raised to $50/$40; transitioning from transcription hours to media minutes + AI credits
Google Gemini
2026-01-01Rebranded to Google AI tiers; launched AI Plus ($7.99/mo) and AI Ultra ($249.99/mo); upgraded to Gemini 3 Pro
Mailchimp
2026-01-01Free plan further reduced from 500 to 250 contacts and 1,000 to 500 monthly sends
Perplexity
2026-01-01Launched Max ($200/mo) and Enterprise Max ($325/seat/mo); significantly reduced Pro limits for Deep Research and Labs
Runway
2026-01-01Price increases: Standard $12→$15, Pro $28→$35, Unlimited $76→$95 (monthly); launched Gen-4/4.5 models and Explore mode
September 2025
Kit (ConvertKit)
2025-09-08Significant price increase — some users reporting up to 4x higher pricing
Copy.ai
2025-09-01Added enterprise GTM tiers (Growth/Expansion/Scale); free plan restored with limited features
Hotjar
2025-09-01Pricing restructured under Contentsquare brand: Plus/Business/Scale replaced with Growth/Pro/Enterprise; Growth starts at $49/mo (was $39)
HubSpot
2025-09-01Starter further reduced to $9/seat/mo (annual) or $15/seat/mo (monthly); Enterprise onboarding increased from $6,000 to $7,000
Runway
2025-09-01Added Unlimited tier; increased Pro credits from 2,000 to 2,250
June 2025
Claude
2025-06-01Claude Max plans launched at $100/mo (5x) and $200/mo (20x)
Grammarly
2025-06-01Premium renamed to Pro; Business renamed to Enterprise; AI prompts doubled from 1,000 to 2,000/mo on Pro; Enterprise now custom pricing
Hootsuite
2025-06-01Professional renamed to Standard; Team renamed to Advanced; per-seat pricing introduced on Advanced
Mailchimp
2025-06-01Classic Automation Builder deprecated; multi-step automations restricted to Standard+
Notion
2025-06-01Renamed Personal Pro to Plus; introduced charts and automations
Perplexity
2025-06-01Added Enterprise tier at $40/user/mo with internal knowledge search
Surfer SEO
2025-06-01Essential increased from $89 to $99/mo; Scale AI merged into Scale at $219/mo with AI articles included
May 2025
April 2025
March 2025
Figma
2025-03-11New seat types introduced (Full/Dev/Collab/View); pricing updated across all tiers
Ahrefs
2025-03-01New Starter plan added at $29/mo; Enterprise reduced from $14,990 to $1,499/mo; Standard annual corrected to $199/mo
Google Gemini
2025-03-01Upgraded to Gemini 2.5 Pro with 1M token context for AI Premium subscribers
February 2025
January 2025
ClickUp
2025-01-01Streamlined plans; removed Business Plus tier; added more features to Free
Later
2025-01-01Starter plan increased from $18/mo to $25/mo
Monday.com
2025-01-01Added Monday AI assistant across Standard and above plans
December 2024
November 2024
October 2024
September 2024
August 2024
June 2024
Copy.ai
2024-06-01Pivoted to workflow-based pricing from unlimited words model
Hotjar
2024-06-01Acquired by Contentsquare; pricing structure maintained but integrated into Contentsquare ecosystem
Metricool
2024-06-01Restructured plans with AI features; added enterprise tier
Runway
2024-06-01Launched Gen-3 Alpha; restructured credit system and pricing tiers
April 2024
March 2024
Descript
2024-03-01Simplified plans from Creator/Pro/Business to Hobbyist/Business/Enterprise
Google Analytics
2024-03-01GA 360 entry pricing lowered from ~$150K to ~$50K/year with new event-based model
HubSpot
2024-03-01Starter plan reduced from $45/mo to $20/mo with seat-based pricing changes
Semrush
2024-03-01Pro plan increased from $129.95 to $139.95/mo
February 2024
January 2024
Jasper
2024-01-15Restructured from word-count based plans to seat-based pricing
Perplexity
2024-01-01Launched Pro plan at $20/mo
Picsart
2024-01-01Restructured from Gold/Platinum to Plus/Pro tiers with AI features
Sprout Social
2024-01-01Standard plan increased from $149 to $199/seat/mo (annual)
November 2023
October 2023
September 2023
August 2023
July 2023
June 2023
May 2023
April 2023
Frequently Asked Questions
Why do AI tools change their prices?
AI tool providers adjust pricing for several reasons: rising compute costs (especially GPU infrastructure for large language models), competitive pressure from new entrants, introduction of new features or tiers, and shifts in usage-based billing as adoption scales. Enterprise plans are particularly volatile as vendors experiment with seat-based vs. consumption-based models.
How quickly do you track price changes?
We monitor official pricing pages at least monthly and update within 48 hours of major announcements. Our changelog includes the exact date of each change, a description of what shifted, and whether it was an increase, decrease, or structural restructuring.
What does 'restructured' mean in price changes?
A 'restructured' label means the provider didn't simply raise or lower prices — they changed the tier structure itself. This can include merging plans, splitting features into add-ons, renaming tiers with different limits, or moving from flat-rate to usage-based billing. Restructured changes are often the hardest to compare directly.