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Mailchimp Pricing 2026

Email marketing and automation platform

Freemium 4/5 30-day money-back

Pros

  • + Easy to use with drag-and-drop builder
  • + Good template library
  • + Built-in CRM and landing pages
  • + Wide integration ecosystem

Cons

  • - Free plan drastically reduced (250 contacts, 500 emails)
  • - Costs increase rapidly with list size
  • - No annual billing discount
  • - Multi-step automations locked behind Standard plan

Mailchimp Pricing Plans

All prices in USD. Last verified 2026-03-10.

Free

Free
Contacts 250
Emails/mo 500
Users 1
  • 250 contacts
  • 500 email sends/mo
  • 1 user
  • Basic email templates
  • Marketing CRM
  • Forms and landing pages
  • Basic reporting
Start Free

Essentials

$13 /mo
Contacts 500+
Emails/mo 10x contacts
Users 3
  • 500 contacts (scales with contacts)
  • 5,000 email sends/mo (10x contacts)
  • 3 users
  • All email templates
  • A/B testing
  • 24/7 email and chat support
  • Remove Mailchimp branding
Start Free Trial
Most Popular

Standard

$20 /mo
Contacts 500+
Emails/mo 12x contacts
Users 5
  • Everything in Essentials
  • 500 contacts (scales with contacts)
  • 6,000 email sends/mo (12x contacts)
  • 5 users
  • Customer Journey Builder
  • Send Time Optimization
  • Behavioral Targeting
  • Custom-coded templates
Start Free Trial

Premium

$350 /mo
Contacts 10,000+
Emails/mo 15x contacts
Users Unlimited
  • Everything in Standard
  • 10,000 contacts (scales)
  • 150,000 email sends/mo (15x contacts)
  • Unlimited users
  • Multivariate testing
  • Comparative reporting
  • Phone support
  • Advanced segmentation
Start Free Trial

Prices shown are for 500 contacts (250 on Free). Costs scale with list size. No annual discount available. Non-profits get 15% off.

Hidden Fees & Extra Costs

Watch out for these additional costs not shown on the pricing page.

Hidden Fees & Extra Costs

  • Contact-Based Pricing

    Prices increase significantly as contact list grows — 500 contacts at $13/mo but 50,000 contacts at $350+/mo for Essentials

  • Pay-As-You-Go Credits

    Overage charges apply if you exceed monthly email send limits; credits expire in 12 months

  • Transactional Emails

    Transactional email (Mandrill) is a separate paid add-on starting at $20/mo

  • Multi-Step Automation Lock

    Classic Automation Builder deprecated in June 2025; multi-step automations now require Standard plan or higher

Price Change History

Track how Mailchimp's pricing has evolved over time.

Price Increase 2023-05-01

Free plan reduced from 2,000 to 500 contacts and 10,000 to 1,000 monthly sends

Price Increase 2025-06-01

Classic Automation Builder deprecated; multi-step automations restricted to Standard+

Price Increase 2026-01-01

Free plan further reduced from 500 to 250 contacts and 1,000 to 500 monthly sends

Our Verdict

Mailchimp keeps shrinking its free plan (now just 250 contacts). Paid plans remain competitive but costs spike with list growth. The Intuit acquisition has led to steady price increases. Consider MailerLite or Brevo for better free tiers.

Frequently Asked Questions

How much does Mailchimp cost?

Mailchimp plans start at $13/month. Prices shown are for 500 contacts (250 on Free). Costs scale with list size. No annual discount available. Non-profits get 15% off.

Does Mailchimp have a free plan?

Yes, Mailchimp offers a free plan with limited features.

What are some free alternatives to Mailchimp?

Check our free alternatives page for options similar to Mailchimp.

Visit Mailchimp Official Pricing Page

Pricing data last verified on 2026-03-10. Prices may have changed since. Always check the official pricing page for the most current information.