Mixpanel Pricing 2026
Product analytics for data-driven teams
Pros
- + Generous free tier (1M events)
- + Excellent funnel and cohort analysis
- + Intuitive self-serve interface
- + Strong session replay capabilities
Cons
- - Event-based pricing scales steeply
- - Key features locked behind add-ons
- - Complex initial event taxonomy setup
- - Enterprise pricing not transparent
Mixpanel Pricing Plans
All prices in USD. Last verified 2026-03-10.
Free
- 1M monthly events
- Core analytics reports
- Unlimited data history
- 5 saved reports per user
- 10K session replays/mo
- Flows & funnels
- User profiles
Growth
$20 /mo billed yearly -17%
- Everything in Free
- First 1M events free, then $0.28/1K events
- Unlimited saved reports
- 20K session replays/mo
- Behavioral cohorts
- Formulas & custom metrics
- Data governance tools
Enterprise
- Everything in Growth
- Custom event volume
- Advanced access controls
- SSO & SCIM provisioning
- Data pipelines
- Priority support
- Custom SLA
Event-based pricing. Growth plan starts at $24/mo (10K events) with first 1M events free, then $0.28/1K events overage. Save up to 30% with annual billing.
Price Change History
Track how Mixpanel's pricing has evolved over time.
Growth plan restructured: first 1M events now included free with $0.28/1K overage pricing
Our Verdict
Mixpanel offers the most powerful self-serve product analytics with a generous 1M-event free tier. The Growth plan's event-based pricing is transparent but can get expensive at high volumes. Best for product-led teams that need deep user behavior insights.
Free Alternatives to Mixpanel
Frequently Asked Questions
How much does Mixpanel cost?
Mixpanel plans start at $24/month. Event-based pricing. Growth plan starts at $24/mo (10K events) with first 1M events free, then $0.28/1K events overage. Save up to 30% with annual billing.
Does Mixpanel have a free plan?
Yes, Mixpanel offers a free plan with limited features.
What are some free alternatives to Mixpanel?
Free alternatives to Mixpanel include Google Analytics.
Pricing data last verified on 2026-03-10. Prices may have changed since. Always check the official pricing page for the most current information.