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Google Analytics Pricing 2026

Industry-standard web and app analytics platform

Freemium 4.5/5

Pros

  • + Completely free for most businesses
  • + Deep Google Ads and ecosystem integration
  • + AI-powered predictive insights
  • + Cross-platform web + app tracking

Cons

  • - Steep learning curve for GA4
  • - Limited data retention on free (14 months)
  • - GA 360 pricing is opaque and expensive
  • - Privacy concerns with Google data collection

Google Analytics Pricing Plans

All prices in USD. Last verified 2026-03-10.

Most Popular

Free (GA4)

Free
Properties Up to 2,000
Custom dimensions 50
Conversions 30
Data retention 14 months
  • Event-based tracking model
  • Cross-platform web + app analytics
  • AI-powered predictive analytics
  • Real-time reporting
  • Audience building & export to Google Ads
  • BigQuery export (daily)
  • Custom reports & explorations
  • Up to 14 months data retention
Start Free

Analytics 360

Free
Events 25M+/mo
Custom dimensions 125
Conversions 50
  • Everything in Free
  • Up to 125 custom dimensions
  • Unlimited data retention
  • Sub-properties & roll-up reporting
  • Advanced attribution modeling
  • Unsampled explorations
  • Streaming BigQuery export
  • SLA & dedicated support
Contact Sales

GA4 is completely free for most businesses. GA 360 is sold through certified resellers with custom enterprise pricing starting at ~$50K/year.

Hidden Fees & Extra Costs

Watch out for these additional costs not shown on the pricing page.

Hidden Fees & Extra Costs

  • GA 360 Enterprise Pricing ($50,000+/year)

    GA 360 starts at ~$50,000/year for 25M events and can reach $150,000+/year depending on volume

  • BigQuery Costs

    Free tier BigQuery export is daily; streaming export requires GA 360. BigQuery itself has separate usage costs

Price Change History

Track how Google Analytics's pricing has evolved over time.

Plans Restructured 2023-07-01

Universal Analytics sunset; all users migrated to GA4

Price Decrease 2024-03-01

GA 360 entry pricing lowered from ~$150K to ~$50K/year with new event-based model

Our Verdict

Google Analytics remains the default analytics choice for good reason — the free tier is incredibly powerful. GA4's event-based model is more flexible than Universal Analytics, though the learning curve is steep. Only consider GA 360 if you need enterprise-scale data volumes or SLA support.

Frequently Asked Questions

How much does Google Analytics cost?

Google Analytics pricing is available on request. Contact their sales team for a quote.

Does Google Analytics have a free plan?

Yes, Google Analytics offers a free plan with limited features.

What are some free alternatives to Google Analytics?

Check our free alternatives page for options similar to Google Analytics.

Visit Google Analytics Official Pricing Page

Pricing data last verified on 2026-03-10. Prices may have changed since. Always check the official pricing page for the most current information.