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ActiveCampaign Pricing 2026

Email marketing and marketing automation platform

Free Trial 4.5/5 14-day free trial

Pros

  • + Best-in-class automation builder
  • + CRM included on Plus+ plans
  • + Excellent deliverability rates
  • + Powerful segmentation

Cons

  • - No free plan
  • - Contact-based pricing scales steeply
  • - SMS costs extra
  • - Learning curve for automation features

ActiveCampaign Pricing Plans

All prices in USD. Last verified 2026-03-10.

Starter

$15 /mo

$15 /mo billed yearly

Contacts 1,000
Users 1
Emails/mo 10x contacts
  • 1 user
  • 1,000 contacts
  • 10x contact email send limit
  • Email marketing
  • Marketing automation
  • Inline forms
  • Site tracking
  • API & webhooks
Start Free Trial
Most Popular

Plus

$49 /mo

$49 /mo billed yearly

Contacts 1,000
Users 3
  • Everything in Starter
  • 1,000 contacts
  • 10x contact email send limit
  • CRM with sales automation
  • Landing pages
  • Lead scoring
  • SMS marketing
  • Custom branded forms
Start Free Trial

Pro

$79 /mo

$79 /mo billed yearly

Contacts 1,000
Users 5
  • Everything in Plus
  • 1,000 contacts
  • 12x contact email send limit
  • Predictive sending
  • Split automations
  • Attribution reporting
  • Site messaging
  • Salesforce integration
Start Free Trial

Enterprise

$145 /mo

$145 /mo billed yearly

Contacts 1,000
Users 10
  • Everything in Pro
  • 1,000 contacts
  • 15x contact email send limit
  • Custom objects
  • HIPAA support
  • Custom reporting
  • Dedicated account rep
  • Phone support
Start Free Trial

All prices shown for 1,000 contacts. Costs scale significantly with list size. 14-day free trial available.

Hidden Fees & Extra Costs

Watch out for these additional costs not shown on the pricing page.

Hidden Fees & Extra Costs

  • Contact-Based Pricing

    Prices increase with contacts — 10K contacts on Plus costs ~$175/mo, not $49/mo

  • SMS Credits

    SMS marketing requires purchasing separate SMS credits

Price Change History

Track how ActiveCampaign's pricing has evolved over time.

Plans Restructured 2024-02-01

Restructured from Lite/Plus/Pro/Enterprise with updated base pricing

Our Verdict

ActiveCampaign offers the best automation builder in its price range. The Plus plan is excellent value for businesses that need CRM + email automation. Just watch the contact-based pricing curve.

Free Alternatives to ActiveCampaign

M

Mailchimp

Freemium

See all free alternatives to ActiveCampaign →

Frequently Asked Questions

How much does ActiveCampaign cost?

ActiveCampaign plans start at $15/month. All prices shown for 1,000 contacts. Costs scale significantly with list size. 14-day free trial available.

Does ActiveCampaign have a free plan?

ActiveCampaign doesn't have a free plan, but offers a 14-day free trial.

What are some free alternatives to ActiveCampaign?

Free alternatives to ActiveCampaign include Mailchimp.

Visit ActiveCampaign Official Pricing Page

Pricing data last verified on 2026-03-10. Prices may have changed since. Always check the official pricing page for the most current information.