Amplitude Pricing 2026
Digital analytics platform for product and growth teams
Pros
- + Generous free tier (50K MTUs)
- + Best-in-class cohort and funnel analysis
- + AI-powered natural language queries
- + Strong startup program
Cons
- - Expensive at scale (MTU-based pricing)
- - Steep learning curve for advanced features
- - Growth/Enterprise pricing not transparent
- - Key experiment features gated behind Enterprise
Amplitude Pricing Plans
All prices in USD. Last verified 2026-03-10.
Starter (Free)
- Up to 50K MTUs
- Core product analytics
- Session replay
- Unlimited feature flags
- Starter templates
- Unlimited sources & destinations
- Community support
Plus
$49 /mo billed yearly
- Everything in Starter
- 1K–300K MTUs
- Unlimited product analytics
- Custom dashboards
- Behavioral cohorts
- Custom audiences & syncs
- Online support
Growth
- Everything in Plus
- 300K+ MTUs
- Advanced behavioral analysis
- Custom metrics for KPIs
- Causal insights monitoring
- A/B & multivariate testing
- Real-time streaming & syncs
- Dedicated CSM
Enterprise
- Everything in Growth
- Advanced security & governance
- SSO & SCIM
- Custom SLA
- Premium support
- Data management & compliance
- Advanced experimentation
Plus plan starts at $49/mo for 1K MTUs and scales with usage. Startups with <$10M funding and <20 employees get 1 free year of Growth plan.
Price Change History
Track how Amplitude's pricing has evolved over time.
Introduced new Starter/Plus/Growth/Enterprise tier structure replacing Free/Growth/Enterprise
Our Verdict
Amplitude is the most powerful product analytics platform with a generous 50K MTU free tier. The Plus plan offers excellent value for growing companies, but costs scale quickly at high MTU volumes. The startup program (1 year free Growth) makes it very attractive for early-stage companies.
Free Alternatives to Amplitude
Frequently Asked Questions
How much does Amplitude cost?
Amplitude plans start at $49/month. Plus plan starts at $49/mo for 1K MTUs and scales with usage. Startups with <$10M funding and <20 employees get 1 free year of Growth plan.
Does Amplitude have a free plan?
Yes, Amplitude offers a free plan with limited features.
What are some free alternatives to Amplitude?
Free alternatives to Amplitude include Google Analytics.
Pricing data last verified on 2026-03-10. Prices may have changed since. Always check the official pricing page for the most current information.