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Later Pricing 2026

Visual social media scheduling and link-in-bio platform

Free Trial 4.2/5 14-day free trial

Pros

  • + Excellent visual content calendar
  • + Strong Instagram and TikTok features
  • + Linkin.bio tool included
  • + AI caption writer

Cons

  • - No free plan
  • - Starter plan has strict post limits (30/mo)
  • - Recent price increase from $18 to $25/mo
  • - Social set model can be confusing

Later Pricing Plans

All prices in USD. Last verified 2026-03-10.

Starter

$25 /mo

$16.67 /mo billed yearly -33%

Social sets 1
Users 1
Posts/profile 30
  • 1 social set (1 profile per platform)
  • 1 user
  • 30 posts per social profile
  • Linkin.bio
  • AI caption writer
  • Best time to post
  • 3 months analytics
Start Free Trial
Most Popular

Growth

$45 /mo

$33.33 /mo billed yearly -26%

Social sets 3
Users 3
Posts/profile 150
  • 3 social sets
  • 3 users
  • 150 posts per social profile
  • Full analytics (1 year)
  • Branded Linkin.bio
  • Instagram stories scheduling
  • Collaboration tools
Start Free Trial

Advanced

$80 /mo

$53.33 /mo billed yearly -33%

Social sets 6
Users 6
Posts/profile Unlimited
  • 6 social sets
  • 6 users
  • Unlimited posts
  • Full analytics (1 year)
  • Live chat support
  • Brand collaboration tools
  • Advanced analytics
Start Free Trial

No free plan. 14-day free trial. Annual billing saves 33%. 1 social set = 1 profile per platform (Instagram, Facebook, TikTok, X, Pinterest, LinkedIn).

Hidden Fees & Extra Costs

Watch out for these additional costs not shown on the pricing page.

Hidden Fees & Extra Costs

  • Social Set Pricing

    1 social set = 1 profile per platform. Managing multiple accounts on the same platform requires a higher plan or add-ons

  • Post Limits

    Starter plan caps at 30 posts per profile/month — power users can exhaust this quickly

Price Change History

Track how Later's pricing has evolved over time.

Price Increase 2025-01-01

Starter plan increased from $18/mo to $25/mo

Our Verdict

Later is a solid visual-first scheduling tool at a mid-range price. The Starter plan at $16.67/mo (annual) is reasonable for solo creators, but the post cap (30/month) is limiting. Buffer's free plan offers better value for basic scheduling needs.

Free Alternatives to Later

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Buffer

Freemium

See all free alternatives to Later →

Frequently Asked Questions

How much does Later cost?

Later plans start at $25/month. No free plan. 14-day free trial. Annual billing saves 33%. 1 social set = 1 profile per platform (Instagram, Facebook, TikTok, X, Pinterest, LinkedIn).

Does Later have a free plan?

Later doesn't have a free plan, but offers a 14-day free trial.

What are some free alternatives to Later?

Free alternatives to Later include Buffer.

Visit Later Official Pricing Page

Pricing data last verified on 2026-03-10. Prices may have changed since. Always check the official pricing page for the most current information.