Klaviyo Pricing 2026
E-commerce email and SMS marketing platform with advanced segmentation
Pros
- + Best-in-class e-commerce integrations (Shopify, WooCommerce)
- + Powerful predictive analytics and segmentation
- + Combined email + SMS in one platform
- + Revenue attribution and ROI tracking built-in
Cons
- - Expensive compared to competitors at scale
- - No annual billing discount
- - Billing change to all active profiles (Feb 2025) raised costs
- - Steep learning curve for non-technical users
Klaviyo Pricing Plans
All prices in USD. Last verified 2026-03-10.
Free
- Up to 250 active profiles
- 500 monthly email sends
- 150 SMS/MMS credits/mo
- Email support (first 60 days)
- Core email templates
- Basic segmentation
- Signup forms and popups
- 251–500 active profiles
- 5,000 monthly email sends
- 150 SMS/MMS credits/mo
- Email and chat support
- A/B testing
- Advanced segmentation
- Automated flows
Email + SMS
- 251–500 active profiles
- 5,000 monthly email sends
- 1,250 SMS/MMS credits/mo
- Mobile push notifications
- SMS automation flows
- Two-way SMS conversations
- Smart sending optimization
Enterprise
- Custom active profiles
- Dedicated account manager
- Advanced onboarding
- Custom integrations
- Priority support
- Klaviyo CDP (starts at $500/mo)
Contact-based pricing — costs scale with active profiles. Email starts at $20/mo for 251-500 profiles. Email+SMS starts at $35/mo. At 10K profiles expect ~$150/mo (email only). No annual discount available. Since Feb 2025, billed on ALL active profiles, not just emailed ones.
Price Change History
Track how Klaviyo's pricing has evolved over time.
Changed billing from emailed contacts to all active profiles — effective price increase for many users
Our Verdict
Klaviyo is the best email marketing platform for e-commerce — its Shopify integration and predictive analytics are unmatched. However, it's significantly more expensive than Mailchimp or Brevo, especially at scale (10K contacts = ~$150/mo vs Mailchimp's ~$100/mo). Worth the premium if you're an e-commerce business that will use its advanced segmentation and revenue attribution.
Free Alternatives to Klaviyo
Frequently Asked Questions
How much does Klaviyo cost?
Klaviyo plans start at $20/month. Contact-based pricing — costs scale with active profiles. Email starts at $20/mo for 251-500 profiles. Email+SMS starts at $35/mo. At 10K profiles expect ~$150/mo (email only). No annual discount available. Since Feb 2025, billed on ALL active profiles, not just emailed ones.
Does Klaviyo have a free plan?
Yes, Klaviyo offers a free plan with limited features.
What are some free alternatives to Klaviyo?
Free alternatives to Klaviyo include Brevo, Mailchimp.
Pricing data last verified on 2026-03-10. Prices may have changed since. Always check the official pricing page for the most current information.