Free Alternatives to Klaviyo
Klaviyo starts at $20/mo. Here are 2 free or cheaper alternatives worth considering.
Free alternatives won't always match every feature of a paid tool, but many cover 80% of what most users need — especially for individuals and small teams. The key is understanding what trade-offs you're making: free plans typically limit usage volume, API access, team seats, or premium features like advanced analytics.
Below we list tools that offer genuinely free tiers or significantly lower pricing than Klaviyo. Each alternative links to a full pricing breakdown so you can compare tier by tier, including hidden fees and annual discounts that affect total cost.
Brevo
FreemiumAll-in-one email marketing, CRM, and automation platform
Best for: Small-to-mid businesses with large contact lists who want affordable, volume-based email pricing
Mailchimp
FreemiumEmail marketing and automation platform
Best for: Small businesses and startups getting started with email marketing
Want to stick with Klaviyo? Check out our detailed pricing breakdown.
View Klaviyo Pricing →FAQ
What are the best free alternatives to Klaviyo?
The best free alternatives to Klaviyo include Brevo, Mailchimp.
Is Klaviyo worth the price?
Klaviyo is the best email marketing platform for e-commerce — its Shopify integration and predictive analytics are unmatched. However, it's significantly more expensive than Mailchimp or Brevo, especially at scale (10K contacts = ~$150/mo vs Mailchimp's ~$100/mo). Worth the premium if you're an e-commerce business that will use its advanced segmentation and revenue attribution.