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Semrush Pricing 2026

All-in-one SEO and digital marketing platform

Free Trial 4.5/5 14-day free trial 7-day money-back

Pros

  • + Most comprehensive SEO toolkit available
  • + Excellent keyword and competitor research
  • + Content marketing tools included in Guru+
  • + Regular feature updates

Cons

  • - Expensive, especially for solo marketers
  • - Extra user seats are costly
  • - Many features locked behind add-ons
  • - Prices have been steadily increasing

Semrush Pricing Plans

All prices in USD. Last verified 2026-03-10.

Pro

$139.95 /mo

$117.33 /mo billed yearly -16%

Projects 5
Keywords 500
Results/report 10,000
  • 5 projects
  • 500 keywords to track
  • 10,000 results per report
  • SEO, PPC, and research tools
  • Competitor analysis
  • Keyword research
  • Site audit
  • Social media toolkit
Start Free Trial
Most Popular

Guru

$249.95 /mo

$208.33 /mo billed yearly -17%

Projects 15
Keywords 1,500
Results/report 30,000
  • Everything in Pro
  • 15 projects
  • 1,500 keywords to track
  • 30,000 results per report
  • Content Marketing Toolkit
  • Historical data
  • Multi-location tracking
  • Looker Studio integration
Start Free Trial

Business

$499.95 /mo

$416.66 /mo billed yearly -17%

Projects 40
Keywords 5,000
Results/report 50,000
  • Everything in Guru
  • 40 projects
  • 5,000 keywords to track
  • 50,000 results per report
  • Share of Voice metric
  • API access
  • PLA analytics
  • Free migration from third-party tools
Start Free Trial

Save up to 17% with annual billing. 14-day free trial available for Pro and Guru plans. Semrush One bundle ($199-549/mo) combines multiple tools at a discount.

Hidden Fees & Extra Costs

Watch out for these additional costs not shown on the pricing page.

Hidden Fees & Extra Costs

  • Additional Users ($45-100/user/mo)

    Extra user seats cost $45-$100/mo depending on plan

  • Add-ons

    Agency Growth Kit, Semrush Local, and Trends are paid add-ons ($200+/mo each)

Price Change History

Track how Semrush's pricing has evolved over time.

Price Increase 2023-07-01

Pro plan increased from $119.95 to $129.95/mo

Price Increase 2024-03-01

Pro plan increased from $129.95 to $139.95/mo

Our Verdict

Semrush is the most feature-rich SEO platform but comes at a premium price. The Pro plan is expensive for solo marketers, but the Guru plan is excellent value for agencies. Watch out for add-on costs.

Frequently Asked Questions

How much does Semrush cost?

Semrush plans start at $139.95/month. Save up to 17% with annual billing. 14-day free trial available for Pro and Guru plans. Semrush One bundle ($199-549/mo) combines multiple tools at a discount.

Does Semrush have a free plan?

Semrush doesn't have a free plan, but offers a 14-day free trial.

What are some free alternatives to Semrush?

Check our free alternatives page for options similar to Semrush.

Pricing data last verified on 2026-03-10. Prices may have changed since. Always check the official pricing page for the most current information.