Semrush Pricing 2026
All-in-one SEO and digital marketing platform
Pros
- + Most comprehensive SEO toolkit available
- + Excellent keyword and competitor research
- + Content marketing tools included in Guru+
- + Regular feature updates
Cons
- - Expensive, especially for solo marketers
- - Extra user seats are costly
- - Many features locked behind add-ons
- - Prices have been steadily increasing
Semrush Pricing Plans
All prices in USD. Last verified 2026-03-10.
Pro
$117.33 /mo billed yearly -16%
- 5 projects
- 500 keywords to track
- 10,000 results per report
- SEO, PPC, and research tools
- Competitor analysis
- Keyword research
- Site audit
- Social media toolkit
Guru
$208.33 /mo billed yearly -17%
- Everything in Pro
- 15 projects
- 1,500 keywords to track
- 30,000 results per report
- Content Marketing Toolkit
- Historical data
- Multi-location tracking
- Looker Studio integration
Business
$416.66 /mo billed yearly -17%
- Everything in Guru
- 40 projects
- 5,000 keywords to track
- 50,000 results per report
- Share of Voice metric
- API access
- PLA analytics
- Free migration from third-party tools
Save up to 17% with annual billing. 14-day free trial available for Pro and Guru plans. Semrush One bundle ($199-549/mo) combines multiple tools at a discount.
Price Change History
Track how Semrush's pricing has evolved over time.
Pro plan increased from $119.95 to $129.95/mo
Pro plan increased from $129.95 to $139.95/mo
Our Verdict
Semrush is the most feature-rich SEO platform but comes at a premium price. The Pro plan is expensive for solo marketers, but the Guru plan is excellent value for agencies. Watch out for add-on costs.
Frequently Asked Questions
How much does Semrush cost?
Semrush plans start at $139.95/month. Save up to 17% with annual billing. 14-day free trial available for Pro and Guru plans. Semrush One bundle ($199-549/mo) combines multiple tools at a discount.
Does Semrush have a free plan?
Semrush doesn't have a free plan, but offers a 14-day free trial.
What are some free alternatives to Semrush?
Check our free alternatives page for options similar to Semrush.
Pricing data last verified on 2026-03-10. Prices may have changed since. Always check the official pricing page for the most current information.