Hotjar Pricing 2026
Heatmaps, recordings, and user feedback in one platform
Pros
- + Intuitive heatmaps and session recordings
- + Generous free plan (200K sessions/mo)
- + AI-powered insights on Growth plan
- + Now part of Contentsquare ecosystem
Cons
- - Growth plan price scales steeply with traffic
- - Experience Analytics and Voice of Customer priced separately
- - Pro and Enterprise require contacting sales
- - Pricing page redirects to Contentsquare (brand transition)
Hotjar Pricing Plans
All prices in USD. Last verified 2026-03-10.
Free
- 200K monthly sessions
- 1 project
- Heatmaps
- Session recordings
- 1 month data access
- Basic filters
Growth
$39 /mo billed yearly -20%
- Everything in Free
- From 7K monthly sessions (scales to 200K)
- Zone-based heatmaps
- AI-powered insights
- 13 months data access
- Advanced filters
Pro
- Everything in Growth
- 1M+ monthly sessions
- 3 projects
- Precision filtering
- Revenue tracking
- 115+ integrations
Enterprise
- Everything in Pro
- Unlimited projects
- Experience monitoring
- Dedicated support with SLAs
- Custom session limits
Prices shown are for the Experience Analytics product. Voice of Customer is priced separately (from $99/mo). Save 20% with annual billing. Pro and Enterprise require contacting sales.
Price Change History
Track how Hotjar's pricing has evolved over time.
Acquired by Contentsquare; pricing structure maintained but integrated into Contentsquare ecosystem
Pricing restructured under Contentsquare brand: Plus/Business/Scale replaced with Growth/Pro/Enterprise; Growth starts at $49/mo (was $39)
Our Verdict
Hotjar (now Contentsquare) excels at visual analytics — heatmaps and recordings are intuitive and actionable. The free plan with 200K sessions is generous. Watch out for session-based scaling: Growth plan starts at $49/mo but jumps to $739/mo at 200K sessions. Microsoft Clarity is a strong free alternative for basic heatmaps.
Free Alternatives to Hotjar
Frequently Asked Questions
How much does Hotjar cost?
Hotjar plans start at $49/month. Prices shown are for the Experience Analytics product. Voice of Customer is priced separately (from $99/mo). Save 20% with annual billing. Pro and Enterprise require contacting sales.
Does Hotjar have a free plan?
Yes, Hotjar offers a free plan with limited features.
What are some free alternatives to Hotjar?
Free alternatives to Hotjar include Google Analytics.
Pricing data last verified on 2026-03-10. Prices may have changed since. Always check the official pricing page for the most current information.