Free Alternatives to Hotjar
Hotjar starts at $49/mo. Here are 1 free or cheaper alternatives worth considering.
Free alternatives won't always match every feature of a paid tool, but many cover 80% of what most users need — especially for individuals and small teams. The key is understanding what trade-offs you're making: free plans typically limit usage volume, API access, team seats, or premium features like advanced analytics.
Below we list tools that offer genuinely free tiers or significantly lower pricing than Hotjar. Each alternative links to a full pricing breakdown so you can compare tier by tier, including hidden fees and annual discounts that affect total cost.
Google Analytics
FreemiumIndustry-standard web and app analytics platform
Best for: Any business needing free, comprehensive web and app analytics with Google ecosystem integration
Want to stick with Hotjar? Check out our detailed pricing breakdown.
View Hotjar Pricing →FAQ
What are the best free alternatives to Hotjar?
The best free alternatives to Hotjar include Google Analytics.
Is Hotjar worth the price?
Hotjar (now Contentsquare) excels at visual analytics — heatmaps and recordings are intuitive and actionable. The free plan with 200K sessions is generous. Watch out for session-based scaling: Growth plan starts at $49/mo but jumps to $739/mo at 200K sessions. Microsoft Clarity is a strong free alternative for basic heatmaps.