Metricool Pricing 2026
Social media management and analytics platform for marketers
Pros
- + Affordable multi-brand management (5 brands at $18/mo)
- + Unlimited users on all plans
- + Good analytics with downloadable reports
- + AI-powered scheduling on Advanced plan
Cons
- - Twitter/X is a paid add-on, not included
- - Hashtag tracker is expensive ($9.99/day)
- - Free plan limited to 1 brand and 50 posts
- - Smaller integration ecosystem than Hootsuite or Buffer
Metricool Pricing Plans
All prices in USD. Last verified 2026-03-10.
Free
- 1 brand
- 50 posts/month scheduling
- 5 competitor profiles
- 3 months analytics history
- Basic insights
- Content calendar
Starter
$18 /mo billed yearly -18%
- Up to 5 brands
- 2,000 posts/month scheduling
- LinkedIn and Twitter analytics
- Downloadable PDF/PPT reports
- Unlimited users
- 20 AI credits/brand/mo
- Best time to post
Advanced
$45 /mo billed yearly -17%
- Up to 15 brands
- 5,000 posts/month scheduling
- Everything in Starter
- Team collaboration with roles
- Looker Studio integration
- Zapier integration
- AI-powered auto scheduling
- Custom report templates
Enterprise
$139 /mo billed yearly -19%
- Up to 50 brands
- Everything in Advanced
- Custom configurations
- Unlimited users
- Priority support
- All integrations
Free plan with 1 brand and 50 posts/month. Starter at $18/mo (annual) or $22/mo. Annual billing saves ~2 months. Twitter/X analytics is a paid add-on across all plans.
Price Change History
Track how Metricool's pricing has evolved over time.
Restructured plans with AI features; added enterprise tier
Our Verdict
Metricool offers excellent value for social media management — Starter at $18/mo (annual) supports 5 brands with 2,000 posts/month, making it cheaper than Buffer or Hootsuite for multi-brand management. The main drawback is Twitter/X being a paid add-on and the hashtag tracker being surprisingly expensive ($9.99/day). Best for agencies managing multiple clients.
Free Alternatives to Metricool
Frequently Asked Questions
How much does Metricool cost?
Metricool plans start at $22/month. Free plan with 1 brand and 50 posts/month. Starter at $18/mo (annual) or $22/mo. Annual billing saves ~2 months. Twitter/X analytics is a paid add-on across all plans.
Does Metricool have a free plan?
Yes, Metricool offers a free plan with limited features.
What are some free alternatives to Metricool?
Free alternatives to Metricool include Buffer.
Pricing data last verified on 2026-03-10. Prices may have changed since. Always check the official pricing page for the most current information.