Semrush vs Ahrefs Pricing
Side-by-side pricing comparison to help you choose the right tool.
Best Price: Ahrefs starts at a lower price ( $29/mo vs $139.95/mo )
Pricing Comparison
| Feature | Semrush | Ahrefs |
|---|---|---|
| Starting Price | $139.95/mo | $29/mo |
| Pricing Model | Free Trial | Paid |
| Free Trial | 14 days | No |
| Money-Back Guarantee | 7 days | No |
| Number of Plans | 3 plans | 5 plans |
| Hidden Fees | 2 found | 3 found |
| Rating | 4.5/5 | 4.6/5 |
Pros & Cons
Semrush
- + Most comprehensive SEO toolkit available
- + Excellent keyword and competitor research
- + Content marketing tools included in Guru+
- + Regular feature updates
- - Expensive, especially for solo marketers
- - Extra user seats are costly
- - Many features locked behind add-ons
- - Prices have been steadily increasing
Ahrefs
- + Best-in-class backlink database
- + New affordable Starter plan at $29/mo
- + Enterprise plan much more accessible ($1,499 vs former $14,990)
- + Free Webmaster Tools for site owners
- - No free trial available
- - Credit-based limits can be restrictive for power users
- - Extra user seats cost extra ($40-50/mo)
- - Starter plan has very limited data access
When to Choose
Choose Semrush if...
You need seo professionals, agencies, and enterprises needing a comprehensive digital marketing toolkit.
Choose Ahrefs if...
You need seo professionals who need in-depth backlink analysis and competitive research.
Detailed Pricing Plans
Semrush Plans
Pro
$117.33 /mo billed yearly -16%
- 5 projects
- 500 keywords to track
- 10,000 results per report
- SEO, PPC, and research tools
- Competitor analysis
- Keyword research
- Site audit
- Social media toolkit
Guru
$208.33 /mo billed yearly -17%
- Everything in Pro
- 15 projects
- 1,500 keywords to track
- 30,000 results per report
- Content Marketing Toolkit
- Historical data
- Multi-location tracking
- Looker Studio integration
Business
$416.66 /mo billed yearly -17%
- Everything in Guru
- 40 projects
- 5,000 keywords to track
- 50,000 results per report
- Share of Voice metric
- API access
- PLA analytics
- Free migration from third-party tools
Save up to 17% with annual billing. 14-day free trial available for Pro and Guru plans. Semrush One bundle ($199-549/mo) combines multiple tools at a discount.
Ahrefs Plans
Starter
$29 /mo billed yearly
- 1 verified site
- Site Explorer (limited)
- Site Audit (5K crawl credits)
- Keywords Explorer (limited)
- Rank Tracker (limited)
- Monthly data updates
Lite
$108 /mo billed yearly -16%
- 1 user included
- 5 projects
- 750 tracked keywords
- Site Explorer
- Keywords Explorer
- Site Audit (10K crawl credits/mo)
- Rank Tracker
Standard
$199 /mo billed yearly -20%
- 1 user included
- 20 projects
- 2,000 tracked keywords
- All Lite features
- Content Explorer
- Batch Analysis
- SERP comparison
Advanced
$374 /mo billed yearly -17%
- 1 user included
- 50 projects
- 5,000 tracked keywords
- All Standard features
- Dashboard folders
- 2-year historical data
- Looker Studio integration
Enterprise
$1249 /mo billed yearly -17%
- 3 users included
- 100 projects
- 10,000 tracked keywords
- All Advanced features
- API access
- Audit log
- SSO
- Priority support
Save up to 20% with annual billing. Starter plan at $29/mo has limited data access. No free trial — use Ahrefs Webmaster Tools for limited free access.
FAQ
Which is cheaper, Semrush or Ahrefs?
Ahrefs starts at a lower price point. Semrush starts at $139.95/mo while Ahrefs starts at $29/mo.
Is Semrush or Ahrefs better?
It depends on your needs. Semrush is best for seo professionals, agencies, and enterprises needing a comprehensive digital marketing toolkit. Ahrefs is best for seo professionals who need in-depth backlink analysis and competitive research.
Does Semrush or Ahrefs have a free plan?
Semrush does not have a free plan. Ahrefs does not have a free plan.