Mixpanel vs Amplitude Pricing
Side-by-side pricing comparison to help you choose the right tool.
Best Price: Mixpanel starts at a lower price ( $24/mo vs $49/mo )
Amplitude
Digital analytics platform for product and growth teams
Pricing Comparison
| Feature | Mixpanel | Amplitude |
|---|---|---|
| Starting Price | $24/mo | $49/mo |
| Pricing Model | Freemium | Freemium |
| Free Trial | No | No |
| Money-Back Guarantee | No | No |
| Number of Plans | 3 plans | 4 plans |
| Hidden Fees | 2 found | 2 found |
| Rating | 4.5/5 | 4.5/5 |
Pros & Cons
Mixpanel
- + Generous free tier (1M events)
- + Excellent funnel and cohort analysis
- + Intuitive self-serve interface
- + Strong session replay capabilities
- - Event-based pricing scales steeply
- - Key features locked behind add-ons
- - Complex initial event taxonomy setup
- - Enterprise pricing not transparent
Amplitude
- + Generous free tier (50K MTUs)
- + Best-in-class cohort and funnel analysis
- + AI-powered natural language queries
- + Strong startup program
- - Expensive at scale (MTU-based pricing)
- - Steep learning curve for advanced features
- - Growth/Enterprise pricing not transparent
- - Key experiment features gated behind Enterprise
When to Choose
Choose Mixpanel if...
You need product teams and saas companies needing deep behavioral analytics and funnel optimization.
Choose Amplitude if...
You need product teams, saas companies, and growth-focused organizations needing deep behavioral analytics.
Detailed Pricing Plans
Mixpanel Plans
Free
- 1M monthly events
- Core analytics reports
- Unlimited data history
- 5 saved reports per user
- 10K session replays/mo
- Flows & funnels
- User profiles
Growth
$20 /mo billed yearly -17%
- Everything in Free
- First 1M events free, then $0.28/1K events
- Unlimited saved reports
- 20K session replays/mo
- Behavioral cohorts
- Formulas & custom metrics
- Data governance tools
Enterprise
- Everything in Growth
- Custom event volume
- Advanced access controls
- SSO & SCIM provisioning
- Data pipelines
- Priority support
- Custom SLA
Event-based pricing. Growth plan starts at $24/mo (10K events) with first 1M events free, then $0.28/1K events overage. Save up to 30% with annual billing.
Amplitude Plans
Starter (Free)
- Up to 50K MTUs
- Core product analytics
- Session replay
- Unlimited feature flags
- Starter templates
- Unlimited sources & destinations
- Community support
Plus
$49 /mo billed yearly
- Everything in Starter
- 1K–300K MTUs
- Unlimited product analytics
- Custom dashboards
- Behavioral cohorts
- Custom audiences & syncs
- Online support
Growth
- Everything in Plus
- 300K+ MTUs
- Advanced behavioral analysis
- Custom metrics for KPIs
- Causal insights monitoring
- A/B & multivariate testing
- Real-time streaming & syncs
- Dedicated CSM
Enterprise
- Everything in Growth
- Advanced security & governance
- SSO & SCIM
- Custom SLA
- Premium support
- Data management & compliance
- Advanced experimentation
Plus plan starts at $49/mo for 1K MTUs and scales with usage. Startups with <$10M funding and <20 employees get 1 free year of Growth plan.
FAQ
Which is cheaper, Mixpanel or Amplitude?
Mixpanel starts at a lower price point. Mixpanel starts at $24/mo while Amplitude starts at $49/mo.
Is Mixpanel or Amplitude better?
It depends on your needs. Mixpanel is best for product teams and saas companies needing deep behavioral analytics and funnel optimization. Amplitude is best for product teams, saas companies, and growth-focused organizations needing deep behavioral analytics.
Does Mixpanel or Amplitude have a free plan?
Mixpanel offers a free plan. Amplitude offers a free plan.