Mailchimp vs Klaviyo Pricing
Side-by-side pricing comparison to help you choose the right tool.
Best Price: Mailchimp starts at a lower price ( $13/mo vs $20/mo )
Klaviyo
E-commerce email and SMS marketing platform with advanced segmentation
Pricing Comparison
| Feature | Mailchimp | Klaviyo |
|---|---|---|
| Starting Price | $13/mo | $20/mo |
| Pricing Model | Freemium | Freemium |
| Free Trial | No | No |
| Money-Back Guarantee | 30 days | No |
| Number of Plans | 4 plans | 4 plans |
| Hidden Fees | 4 found | 4 found |
| Rating | 4/5 | 4.4/5 |
Pros & Cons
Mailchimp
- + Easy to use with drag-and-drop builder
- + Good template library
- + Built-in CRM and landing pages
- + Wide integration ecosystem
- - Free plan drastically reduced (250 contacts, 500 emails)
- - Costs increase rapidly with list size
- - No annual billing discount
- - Multi-step automations locked behind Standard plan
Klaviyo
- + Best-in-class e-commerce integrations (Shopify, WooCommerce)
- + Powerful predictive analytics and segmentation
- + Combined email + SMS in one platform
- + Revenue attribution and ROI tracking built-in
- - Expensive compared to competitors at scale
- - No annual billing discount
- - Billing change to all active profiles (Feb 2025) raised costs
- - Steep learning curve for non-technical users
When to Choose
Choose Mailchimp if...
You need small businesses and startups getting started with email marketing.
Choose Klaviyo if...
You need e-commerce stores (especially shopify) needing advanced email + sms marketing automation.
Detailed Pricing Plans
Mailchimp Plans
Free
- 250 contacts
- 500 email sends/mo
- 1 user
- Basic email templates
- Marketing CRM
- Forms and landing pages
- Basic reporting
Essentials
- 500 contacts (scales with contacts)
- 5,000 email sends/mo (10x contacts)
- 3 users
- All email templates
- A/B testing
- 24/7 email and chat support
- Remove Mailchimp branding
Standard
- Everything in Essentials
- 500 contacts (scales with contacts)
- 6,000 email sends/mo (12x contacts)
- 5 users
- Customer Journey Builder
- Send Time Optimization
- Behavioral Targeting
- Custom-coded templates
Premium
- Everything in Standard
- 10,000 contacts (scales)
- 150,000 email sends/mo (15x contacts)
- Unlimited users
- Multivariate testing
- Comparative reporting
- Phone support
- Advanced segmentation
Prices shown are for 500 contacts (250 on Free). Costs scale with list size. No annual discount available. Non-profits get 15% off.
Klaviyo Plans
Free
- Up to 250 active profiles
- 500 monthly email sends
- 150 SMS/MMS credits/mo
- Email support (first 60 days)
- Core email templates
- Basic segmentation
- Signup forms and popups
- 251–500 active profiles
- 5,000 monthly email sends
- 150 SMS/MMS credits/mo
- Email and chat support
- A/B testing
- Advanced segmentation
- Automated flows
Email + SMS
- 251–500 active profiles
- 5,000 monthly email sends
- 1,250 SMS/MMS credits/mo
- Mobile push notifications
- SMS automation flows
- Two-way SMS conversations
- Smart sending optimization
Enterprise
- Custom active profiles
- Dedicated account manager
- Advanced onboarding
- Custom integrations
- Priority support
- Klaviyo CDP (starts at $500/mo)
Contact-based pricing — costs scale with active profiles. Email starts at $20/mo for 251-500 profiles. Email+SMS starts at $35/mo. At 10K profiles expect ~$150/mo (email only). No annual discount available. Since Feb 2025, billed on ALL active profiles, not just emailed ones.
FAQ
Which is cheaper, Mailchimp or Klaviyo?
Mailchimp starts at a lower price point. Mailchimp starts at $13/mo while Klaviyo starts at $20/mo.
Is Mailchimp or Klaviyo better?
It depends on your needs. Mailchimp is best for small businesses and startups getting started with email marketing. Klaviyo is best for e-commerce stores (especially shopify) needing advanced email + sms marketing automation.
Does Mailchimp or Klaviyo have a free plan?
Mailchimp offers a free plan. Klaviyo offers a free plan.