HubSpot vs ActiveCampaign Pricing
Side-by-side pricing comparison to help you choose the right tool.
Best Price: HubSpot starts at a lower price ( $15/mo vs $15/mo )
ActiveCampaign
Email marketing and marketing automation platform
Pricing Comparison
| Feature | HubSpot | ActiveCampaign |
|---|---|---|
| Starting Price | $15/mo | $15/mo |
| Pricing Model | Freemium | Free Trial |
| Free Trial | 14 days | 14 days |
| Money-Back Guarantee | No | No |
| Number of Plans | 4 plans | 4 plans |
| Hidden Fees | 3 found | 2 found |
| Rating | 4.4/5 | 4.5/5 |
Pros & Cons
HubSpot
- + Best free CRM in the market
- + Starter plan now very affordable ($9/seat/mo annual)
- + All-in-one platform reduces tool sprawl
- + HubSpot for Startups offers up to 75% off
- - Massive price jump from Starter to Professional
- - Mandatory onboarding fees ($3K-$7K)
- - Contact-based pricing gets expensive fast
- - Professional and Enterprise require annual commitment
ActiveCampaign
- + Best-in-class automation builder
- + CRM included on Plus+ plans
- + Excellent deliverability rates
- + Powerful segmentation
- - No free plan
- - Contact-based pricing scales steeply
- - SMS costs extra
- - Learning curve for automation features
When to Choose
Choose HubSpot if...
You need growing businesses that need an integrated crm, marketing, and sales platform.
Choose ActiveCampaign if...
You need smbs that need advanced marketing automation without enterprise pricing.
Detailed Pricing Plans
HubSpot Plans
Free Tools
- Free CRM (2 users)
- Email marketing (2,000 sends/mo with HubSpot branding)
- Forms and landing pages
- Live chat
- Basic reporting
- Contact management
Marketing Hub Starter
$9 /mo billed yearly -40%
- 1,000 marketing contacts
- Remove HubSpot branding
- Email health insights
- All free tools
- Form follow-up emails
- Landing page reporting
Marketing Hub Professional
$800 /mo billed yearly -10%
- Everything in Starter
- 3 seats included
- 2,000 marketing contacts
- Marketing automation
- Smart content and reporting
- A/B testing
- Custom reporting
- SEO tools
- Blog and content strategy
Marketing Hub Enterprise
$3600 /mo billed yearly
- Everything in Professional
- 5 seats included
- 10,000 marketing contacts
- Revenue attribution
- Adaptive testing
- Custom objects
- Predictive lead scoring
- Multi-touch attribution
Starter now $9/seat/mo (annual). Professional requires $3,000 onboarding fee; Enterprise requires $7,000. Prices increase with additional marketing contacts.
ActiveCampaign Plans
Starter
$15 /mo billed yearly
- 1 user
- 1,000 contacts
- 10x contact email send limit
- Email marketing
- Marketing automation
- Inline forms
- Site tracking
- API & webhooks
Plus
$49 /mo billed yearly
- Everything in Starter
- 1,000 contacts
- 10x contact email send limit
- CRM with sales automation
- Landing pages
- Lead scoring
- SMS marketing
- Custom branded forms
Pro
$79 /mo billed yearly
- Everything in Plus
- 1,000 contacts
- 12x contact email send limit
- Predictive sending
- Split automations
- Attribution reporting
- Site messaging
- Salesforce integration
Enterprise
$145 /mo billed yearly
- Everything in Pro
- 1,000 contacts
- 15x contact email send limit
- Custom objects
- HIPAA support
- Custom reporting
- Dedicated account rep
- Phone support
All prices shown for 1,000 contacts. Costs scale significantly with list size. 14-day free trial available.
FAQ
Which is cheaper, HubSpot or ActiveCampaign?
HubSpot starts at a lower price point. HubSpot starts at $15/mo while ActiveCampaign starts at $15/mo.
Is HubSpot or ActiveCampaign better?
It depends on your needs. HubSpot is best for growing businesses that need an integrated crm, marketing, and sales platform. ActiveCampaign is best for smbs that need advanced marketing automation without enterprise pricing.
Does HubSpot or ActiveCampaign have a free plan?
HubSpot offers a free plan. ActiveCampaign does not have a free plan.