Hotjar vs Mixpanel Pricing
Side-by-side pricing comparison to help you choose the right tool.
Best Price: Mixpanel starts at a lower price ( $24/mo vs $49/mo )
Pricing Comparison
| Feature | Hotjar | Mixpanel |
|---|---|---|
| Starting Price | $49/mo | $24/mo |
| Pricing Model | Freemium | Freemium |
| Free Trial | No | No |
| Money-Back Guarantee | No | No |
| Number of Plans | 4 plans | 3 plans |
| Hidden Fees | 2 found | 2 found |
| Rating | 4.3/5 | 4.5/5 |
Pros & Cons
Hotjar
- + Intuitive heatmaps and session recordings
- + Generous free plan (200K sessions/mo)
- + AI-powered insights on Growth plan
- + Now part of Contentsquare ecosystem
- - Growth plan price scales steeply with traffic
- - Experience Analytics and Voice of Customer priced separately
- - Pro and Enterprise require contacting sales
- - Pricing page redirects to Contentsquare (brand transition)
Mixpanel
- + Generous free tier (1M events)
- + Excellent funnel and cohort analysis
- + Intuitive self-serve interface
- + Strong session replay capabilities
- - Event-based pricing scales steeply
- - Key features locked behind add-ons
- - Complex initial event taxonomy setup
- - Enterprise pricing not transparent
When to Choose
Choose Hotjar if...
You need ux teams, marketers, and product managers who need visual insights into user behavior.
Choose Mixpanel if...
You need product teams and saas companies needing deep behavioral analytics and funnel optimization.
Detailed Pricing Plans
Hotjar Plans
Free
- 200K monthly sessions
- 1 project
- Heatmaps
- Session recordings
- 1 month data access
- Basic filters
Growth
$39 /mo billed yearly -20%
- Everything in Free
- From 7K monthly sessions (scales to 200K)
- Zone-based heatmaps
- AI-powered insights
- 13 months data access
- Advanced filters
Pro
- Everything in Growth
- 1M+ monthly sessions
- 3 projects
- Precision filtering
- Revenue tracking
- 115+ integrations
Enterprise
- Everything in Pro
- Unlimited projects
- Experience monitoring
- Dedicated support with SLAs
- Custom session limits
Prices shown are for the Experience Analytics product. Voice of Customer is priced separately (from $99/mo). Save 20% with annual billing. Pro and Enterprise require contacting sales.
Mixpanel Plans
Free
- 1M monthly events
- Core analytics reports
- Unlimited data history
- 5 saved reports per user
- 10K session replays/mo
- Flows & funnels
- User profiles
Growth
$20 /mo billed yearly -17%
- Everything in Free
- First 1M events free, then $0.28/1K events
- Unlimited saved reports
- 20K session replays/mo
- Behavioral cohorts
- Formulas & custom metrics
- Data governance tools
Enterprise
- Everything in Growth
- Custom event volume
- Advanced access controls
- SSO & SCIM provisioning
- Data pipelines
- Priority support
- Custom SLA
Event-based pricing. Growth plan starts at $24/mo (10K events) with first 1M events free, then $0.28/1K events overage. Save up to 30% with annual billing.
FAQ
Which is cheaper, Hotjar or Mixpanel?
Mixpanel starts at a lower price point. Hotjar starts at $49/mo while Mixpanel starts at $24/mo.
Is Hotjar or Mixpanel better?
It depends on your needs. Hotjar is best for ux teams, marketers, and product managers who need visual insights into user behavior. Mixpanel is best for product teams and saas companies needing deep behavioral analytics and funnel optimization.
Does Hotjar or Mixpanel have a free plan?
Hotjar offers a free plan. Mixpanel offers a free plan.