Google Analytics vs Amplitude Pricing
Side-by-side pricing comparison to help you choose the right tool.
Google Analytics
Industry-standard web and app analytics platform
Amplitude
Digital analytics platform for product and growth teams
Pricing Comparison
| Feature | Google Analytics | Amplitude |
|---|---|---|
| Starting Price | Custom | $49/mo |
| Pricing Model | Freemium | Freemium |
| Free Trial | No | No |
| Money-Back Guarantee | No | No |
| Number of Plans | 2 plans | 4 plans |
| Hidden Fees | 2 found | 2 found |
| Rating | 4.5/5 | 4.5/5 |
Pros & Cons
Google Analytics
- + Completely free for most businesses
- + Deep Google Ads and ecosystem integration
- + AI-powered predictive insights
- + Cross-platform web + app tracking
- - Steep learning curve for GA4
- - Limited data retention on free (14 months)
- - GA 360 pricing is opaque and expensive
- - Privacy concerns with Google data collection
Amplitude
- + Generous free tier (50K MTUs)
- + Best-in-class cohort and funnel analysis
- + AI-powered natural language queries
- + Strong startup program
- - Expensive at scale (MTU-based pricing)
- - Steep learning curve for advanced features
- - Growth/Enterprise pricing not transparent
- - Key experiment features gated behind Enterprise
When to Choose
Choose Google Analytics if...
You need any business needing free, comprehensive web and app analytics with google ecosystem integration.
Choose Amplitude if...
You need product teams, saas companies, and growth-focused organizations needing deep behavioral analytics.
Detailed Pricing Plans
Google Analytics Plans
Free (GA4)
- Event-based tracking model
- Cross-platform web + app analytics
- AI-powered predictive analytics
- Real-time reporting
- Audience building & export to Google Ads
- BigQuery export (daily)
- Custom reports & explorations
- Up to 14 months data retention
Analytics 360
- Everything in Free
- Up to 125 custom dimensions
- Unlimited data retention
- Sub-properties & roll-up reporting
- Advanced attribution modeling
- Unsampled explorations
- Streaming BigQuery export
- SLA & dedicated support
GA4 is completely free for most businesses. GA 360 is sold through certified resellers with custom enterprise pricing starting at ~$50K/year.
Amplitude Plans
Starter (Free)
- Up to 50K MTUs
- Core product analytics
- Session replay
- Unlimited feature flags
- Starter templates
- Unlimited sources & destinations
- Community support
Plus
$49 /mo billed yearly
- Everything in Starter
- 1K–300K MTUs
- Unlimited product analytics
- Custom dashboards
- Behavioral cohorts
- Custom audiences & syncs
- Online support
Growth
- Everything in Plus
- 300K+ MTUs
- Advanced behavioral analysis
- Custom metrics for KPIs
- Causal insights monitoring
- A/B & multivariate testing
- Real-time streaming & syncs
- Dedicated CSM
Enterprise
- Everything in Growth
- Advanced security & governance
- SSO & SCIM
- Custom SLA
- Premium support
- Data management & compliance
- Advanced experimentation
Plus plan starts at $49/mo for 1K MTUs and scales with usage. Startups with <$10M funding and <20 employees get 1 free year of Growth plan.
FAQ
Which is cheaper, Google Analytics or Amplitude?
Pricing varies — check each tool's pricing page for current rates.
Is Google Analytics or Amplitude better?
It depends on your needs. Google Analytics is best for any business needing free, comprehensive web and app analytics with google ecosystem integration. Amplitude is best for product teams, saas companies, and growth-focused organizations needing deep behavioral analytics.
Does Google Analytics or Amplitude have a free plan?
Google Analytics offers a free plan. Amplitude offers a free plan.