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Surfer SEO vs Semrush Pricing

Side-by-side pricing comparison to help you choose the right tool.

Best Price: Surfer SEO starts at a lower price ( $99/mo vs $139.95/mo )

S

Surfer SEO

AI-powered on-page SEO and content optimization tool

Paid 4.4
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S

Semrush

All-in-one SEO and digital marketing platform

Free Trial 4.5
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Pricing Comparison

Feature Surfer SEO Semrush
Starting Price $99/mo $139.95/mo
Pricing Model Paid Free Trial
Free Trial No 14 days
Money-Back Guarantee 7 days 7 days
Number of Plans 3 plans 3 plans
Hidden Fees 2 found 2 found
Rating 4.4/5 4.5/5

Pros & Cons

Surfer SEO

  • + Excellent content optimization scoring
  • + AI writing integration is seamless
  • + Scale now includes AI articles
  • + Good keyword clustering
  • - Not a full SEO toolkit (no backlink analysis)
  • - Essential plan price increased to $99/mo
  • - Article limits can feel restrictive
  • - No free trial available

Semrush

  • + Most comprehensive SEO toolkit available
  • + Excellent keyword and competitor research
  • + Content marketing tools included in Guru+
  • + Regular feature updates
  • - Expensive, especially for solo marketers
  • - Extra user seats are costly
  • - Many features locked behind add-ons
  • - Prices have been steadily increasing

When to Choose

Choose Surfer SEO if...

You need content writers and seo teams focused on on-page optimization.

Choose Semrush if...

You need seo professionals, agencies, and enterprises needing a comprehensive digital marketing toolkit.

Detailed Pricing Plans

Surfer SEO Plans

Essential

$99 /mo

$79 /mo billed yearly -20%

Articles/mo 30
Organizations 1
  • Write and optimize up to 30 articles
  • Auto Internal Links
  • Topic and keyword research
  • Content Editor
  • AI detection humanizer
Start Now
Most Popular

Scale

$219 /mo

$175 /mo billed yearly -20%

Articles/mo 100
AI articles/mo 10
  • Everything in Essential
  • Write and optimize up to 100 articles
  • AI-generated articles (up to 10/mo)
  • Audit existing content
  • Multiple organizations
  • Onboarding call
  • Priority support
Start Now

Enterprise

Free
Articles/mo Custom
  • Everything in Scale
  • Custom article limits
  • API access
  • Dedicated account manager
  • Custom AI training
  • Priority support

Save ~20% with annual billing. 7-day money-back guarantee on all plans. Scale AI merged into Scale plan.

Semrush Plans

Pro

$139.95 /mo

$117.33 /mo billed yearly -16%

Projects 5
Keywords 500
Results/report 10,000
  • 5 projects
  • 500 keywords to track
  • 10,000 results per report
  • SEO, PPC, and research tools
  • Competitor analysis
  • Keyword research
  • Site audit
  • Social media toolkit
Start Free Trial
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Guru

$249.95 /mo

$208.33 /mo billed yearly -17%

Projects 15
Keywords 1,500
Results/report 30,000
  • Everything in Pro
  • 15 projects
  • 1,500 keywords to track
  • 30,000 results per report
  • Content Marketing Toolkit
  • Historical data
  • Multi-location tracking
  • Looker Studio integration
Start Free Trial

Business

$499.95 /mo

$416.66 /mo billed yearly -17%

Projects 40
Keywords 5,000
Results/report 50,000
  • Everything in Guru
  • 40 projects
  • 5,000 keywords to track
  • 50,000 results per report
  • Share of Voice metric
  • API access
  • PLA analytics
  • Free migration from third-party tools
Start Free Trial

Save up to 17% with annual billing. 14-day free trial available for Pro and Guru plans. Semrush One bundle ($199-549/mo) combines multiple tools at a discount.

FAQ

Which is cheaper, Surfer SEO or Semrush?

Surfer SEO starts at a lower price point. Surfer SEO starts at $99/mo while Semrush starts at $139.95/mo.

Is Surfer SEO or Semrush better?

It depends on your needs. Surfer SEO is best for content writers and seo teams focused on on-page optimization. Semrush is best for seo professionals, agencies, and enterprises needing a comprehensive digital marketing toolkit.

Does Surfer SEO or Semrush have a free plan?

Surfer SEO does not have a free plan. Semrush does not have a free plan.