Semrush vs Moz Pro Pricing
Side-by-side pricing comparison to help you choose the right tool.
Best Price: Moz Pro starts at a lower price ( $49/mo vs $139.95/mo )
Pricing Comparison
| Feature | Semrush | Moz Pro |
|---|---|---|
| Starting Price | $139.95/mo | $49/mo |
| Pricing Model | Free Trial | Free Trial |
| Free Trial | 14 days | 30 days |
| Money-Back Guarantee | 7 days | No |
| Number of Plans | 3 plans | 4 plans |
| Hidden Fees | 2 found | 2 found |
| Rating | 4.5/5 | 4.1/5 |
Pros & Cons
Semrush
- + Most comprehensive SEO toolkit available
- + Excellent keyword and competitor research
- + Content marketing tools included in Guru+
- + Regular feature updates
- - Expensive, especially for solo marketers
- - Extra user seats are costly
- - Many features locked behind add-ons
- - Prices have been steadily increasing
Moz Pro
- + Industry-standard Domain Authority metric
- + Beginner-friendly interface
- + 30-day free trial
- + Excellent learning resources (Moz Academy)
- - Smaller backlink database than Ahrefs
- - Fewer features than Semrush
- - Slower data updates
- - Link index is less comprehensive
When to Choose
Choose Semrush if...
You need seo professionals, agencies, and enterprises needing a comprehensive digital marketing toolkit.
Choose Moz Pro if...
You need seo beginners and mid-level practitioners who value domain authority metrics.
Detailed Pricing Plans
Semrush Plans
Pro
$117.33 /mo billed yearly -16%
- 5 projects
- 500 keywords to track
- 10,000 results per report
- SEO, PPC, and research tools
- Competitor analysis
- Keyword research
- Site audit
- Social media toolkit
Guru
$208.33 /mo billed yearly -17%
- Everything in Pro
- 15 projects
- 1,500 keywords to track
- 30,000 results per report
- Content Marketing Toolkit
- Historical data
- Multi-location tracking
- Looker Studio integration
Business
$416.66 /mo billed yearly -17%
- Everything in Guru
- 40 projects
- 5,000 keywords to track
- 50,000 results per report
- Share of Voice metric
- API access
- PLA analytics
- Free migration from third-party tools
Save up to 17% with annual billing. 14-day free trial available for Pro and Guru plans. Semrush One bundle ($199-549/mo) combines multiple tools at a discount.
Moz Pro Plans
Starter
$39 /mo billed yearly -20%
- 1 user
- 1 campaign
- 50 keyword rankings
- Keyword research
- Link research
- Competitive research
- On-page optimization
Standard
$79 /mo billed yearly -20%
- 1 user
- 3 campaigns
- 300 keyword rankings
- Everything in Starter
- Site crawl (25K pages)
- On-demand crawl
- Scheduled reporting
Medium
$143 /mo billed yearly -20%
- 2 users
- 10 campaigns
- 1,500 keyword rankings
- Everything in Standard
- Site crawl (100K pages)
- Branded reports
Large
$239 /mo billed yearly -20%
- 3 users
- 25 campaigns
- 3,000 keyword rankings
- Everything in Medium
- Site crawl (500K pages)
- Custom reports
30-day free trial on all plans. Save 20% with annual billing.
FAQ
Which is cheaper, Semrush or Moz Pro?
Moz Pro starts at a lower price point. Semrush starts at $139.95/mo while Moz Pro starts at $49/mo.
Is Semrush or Moz Pro better?
It depends on your needs. Semrush is best for seo professionals, agencies, and enterprises needing a comprehensive digital marketing toolkit. Moz Pro is best for seo beginners and mid-level practitioners who value domain authority metrics.
Does Semrush or Moz Pro have a free plan?
Semrush does not have a free plan. Moz Pro does not have a free plan.