Mailchimp vs Kit (ConvertKit) Pricing
Side-by-side pricing comparison to help you choose the right tool.
Best Price: Mailchimp starts at a lower price ( $13/mo vs $39/mo )
Pricing Comparison
| Feature | Mailchimp | Kit (ConvertKit) |
|---|---|---|
| Starting Price | $13/mo | $39/mo |
| Pricing Model | Freemium | Freemium |
| Free Trial | No | 14 days |
| Money-Back Guarantee | 30 days | 30 days |
| Number of Plans | 4 plans | 3 plans |
| Hidden Fees | 4 found | 2 found |
| Rating | 4/5 | 4.4/5 |
Pros & Cons
Mailchimp
- + Easy to use with drag-and-drop builder
- + Good template library
- + Built-in CRM and landing pages
- + Wide integration ecosystem
- - Free plan drastically reduced (250 contacts, 500 emails)
- - Costs increase rapidly with list size
- - No annual billing discount
- - Multi-step automations locked behind Standard plan
Kit (ConvertKit)
- + Best free plan for creators (10K subscribers)
- + Excellent visual automation builder
- + Simple, creator-focused interface
- + 30-day money-back guarantee
- - Recent significant price increase (Sept 2025)
- - Subscriber-based pricing scales steeply
- - Automatic tier upgrades without warning
- - Limited design customization for emails
When to Choose
Choose Mailchimp if...
You need small businesses and startups getting started with email marketing.
Choose Kit (ConvertKit) if...
You need content creators, bloggers, and online businesses who need simple, powerful email automation.
Detailed Pricing Plans
Mailchimp Plans
Free
- 250 contacts
- 500 email sends/mo
- 1 user
- Basic email templates
- Marketing CRM
- Forms and landing pages
- Basic reporting
Essentials
- 500 contacts (scales with contacts)
- 5,000 email sends/mo (10x contacts)
- 3 users
- All email templates
- A/B testing
- 24/7 email and chat support
- Remove Mailchimp branding
Standard
- Everything in Essentials
- 500 contacts (scales with contacts)
- 6,000 email sends/mo (12x contacts)
- 5 users
- Customer Journey Builder
- Send Time Optimization
- Behavioral Targeting
- Custom-coded templates
Premium
- Everything in Standard
- 10,000 contacts (scales)
- 150,000 email sends/mo (15x contacts)
- Unlimited users
- Multivariate testing
- Comparative reporting
- Phone support
- Advanced segmentation
Prices shown are for 500 contacts (250 on Free). Costs scale with list size. No annual discount available. Non-profits get 15% off.
Kit (ConvertKit) Plans
Newsletter (Free)
- Up to 10,000 subscribers
- Unlimited emails
- Unlimited forms and landing pages
- 1 automation
- Community support
- Audience tagging & segmentation
Creator
$33 /mo billed yearly -15%
- Everything in Newsletter
- Up to 1,000 subscribers (scales)
- Unlimited automations
- Visual automation builder
- Third-party integrations
- Email sequences
- 2 users
Creator Pro
$66 /mo billed yearly -16%
- Everything in Creator
- Up to 1,000 subscribers (scales)
- Facebook custom audiences
- Subscriber scoring
- Newsletter referral system
- Advanced reporting
- Deliverability reporting
- Unlimited users
Prices shown for 1,000 subscribers. Costs increase with subscriber count. 14-day free trial on paid plans. 30-day money-back guarantee. Annual billing saves ~16%.
FAQ
Which is cheaper, Mailchimp or Kit (ConvertKit)?
Mailchimp starts at a lower price point. Mailchimp starts at $13/mo while Kit (ConvertKit) starts at $39/mo.
Is Mailchimp or Kit (ConvertKit) better?
It depends on your needs. Mailchimp is best for small businesses and startups getting started with email marketing. Kit (ConvertKit) is best for content creators, bloggers, and online businesses who need simple, powerful email automation.
Does Mailchimp or Kit (ConvertKit) have a free plan?
Mailchimp offers a free plan. Kit (ConvertKit) offers a free plan.