Mailchimp vs Brevo Pricing
Side-by-side pricing comparison to help you choose the right tool.
Best Price: Brevo starts at a lower price ( $9/mo vs $13/mo )
Pricing Comparison
| Feature | Mailchimp | Brevo |
|---|---|---|
| Starting Price | $13/mo | $9/mo |
| Pricing Model | Freemium | Freemium |
| Free Trial | No | No |
| Money-Back Guarantee | 30 days | No |
| Number of Plans | 4 plans | 4 plans |
| Hidden Fees | 4 found | 3 found |
| Rating | 4/5 | 4.3/5 |
Pros & Cons
Mailchimp
- + Easy to use with drag-and-drop builder
- + Good template library
- + Built-in CRM and landing pages
- + Wide integration ecosystem
- - Free plan drastically reduced (250 contacts, 500 emails)
- - Costs increase rapidly with list size
- - No annual billing discount
- - Multi-step automations locked behind Standard plan
Brevo
- + Volume-based pricing (unlimited contacts)
- + Best free plan for large lists (100K contacts)
- + Affordable paid plans starting at $9/mo
- + Built-in CRM and SMS marketing
- - Brevo branding on Starter plan emails
- - Free plan limited to 300 emails/day
- - Landing pages only on Business+ plans
- - Dedicated IP costs extra ($251/year)
When to Choose
Choose Mailchimp if...
You need small businesses and startups getting started with email marketing.
Choose Brevo if...
You need small-to-mid businesses with large contact lists who want affordable, volume-based email pricing.
Detailed Pricing Plans
Mailchimp Plans
Free
- 250 contacts
- 500 email sends/mo
- 1 user
- Basic email templates
- Marketing CRM
- Forms and landing pages
- Basic reporting
Essentials
- 500 contacts (scales with contacts)
- 5,000 email sends/mo (10x contacts)
- 3 users
- All email templates
- A/B testing
- 24/7 email and chat support
- Remove Mailchimp branding
Standard
- Everything in Essentials
- 500 contacts (scales with contacts)
- 6,000 email sends/mo (12x contacts)
- 5 users
- Customer Journey Builder
- Send Time Optimization
- Behavioral Targeting
- Custom-coded templates
Premium
- Everything in Standard
- 10,000 contacts (scales)
- 150,000 email sends/mo (15x contacts)
- Unlimited users
- Multivariate testing
- Comparative reporting
- Phone support
- Advanced segmentation
Prices shown are for 500 contacts (250 on Free). Costs scale with list size. No annual discount available. Non-profits get 15% off.
Brevo Plans
Free
- 300 emails/day (9,000/mo)
- Up to 100,000 contacts
- 40+ email templates
- Email personalization
- Marketing automation (2K contacts)
- Transactional emails
- Core API
Starter
$8 /mo billed yearly -11%
- 5,000 emails/mo (scales up)
- Everything in Free
- No daily sending limit
- Basic reporting & analytics
- Email support
Business
$16 /mo billed yearly -11%
- 5,000 emails/mo (scales up)
- Everything in Starter
- No Brevo branding
- Landing page editor
- A/B testing
- Advanced statistics
- Multi-user access
- Phone support
Enterprise
- Everything in Business
- Custom email volume
- Dedicated IP
- SSO (SAML)
- Sub-account management
- Advanced integrations
- Dedicated account manager
Volume-based pricing (emails sent, not contacts). Free plan includes 100K contacts. Annual billing saves 10%. Pay-as-you-go credits also available.
FAQ
Which is cheaper, Mailchimp or Brevo?
Brevo starts at a lower price point. Mailchimp starts at $13/mo while Brevo starts at $9/mo.
Is Mailchimp or Brevo better?
It depends on your needs. Mailchimp is best for small businesses and startups getting started with email marketing. Brevo is best for small-to-mid businesses with large contact lists who want affordable, volume-based email pricing.
Does Mailchimp or Brevo have a free plan?
Mailchimp offers a free plan. Brevo offers a free plan.