Hotjar vs Microsoft Clarity Pricing
Side-by-side pricing comparison to help you choose the right tool.
Microsoft Clarity
Free heatmap and session recording analytics tool by Microsoft
Pricing Comparison
| Feature | Hotjar | Microsoft Clarity |
|---|---|---|
| Starting Price | $49/mo | Custom |
| Pricing Model | Freemium | Free |
| Free Trial | No | No |
| Money-Back Guarantee | No | No |
| Number of Plans | 4 plans | 1 plans |
| Hidden Fees | 2 found | None |
| Rating | 4.3/5 | 4.3/5 |
Pros & Cons
Hotjar
- + Intuitive heatmaps and session recordings
- + Generous free plan (200K sessions/mo)
- + AI-powered insights on Growth plan
- + Now part of Contentsquare ecosystem
- - Growth plan price scales steeply with traffic
- - Experience Analytics and Voice of Customer priced separately
- - Pro and Enterprise require contacting sales
- - Pricing page redirects to Contentsquare (brand transition)
Microsoft Clarity
- + 100% free with no limits
- + Unlimited traffic and session recordings
- + AI-powered Copilot insights
- + Easy Google Analytics integration
- - No survey or feedback widget tools
- - No funnel or conversion analysis
- - Less granular filtering than Hotjar paid plans
- - Relies on Microsoft ecosystem for support
When to Choose
Choose Hotjar if...
You need ux teams, marketers, and product managers who need visual insights into user behavior.
Choose Microsoft Clarity if...
You need any website owner who wants free heatmaps and session recordings without traffic limits.
Detailed Pricing Plans
Hotjar Plans
Free
- 200K monthly sessions
- 1 project
- Heatmaps
- Session recordings
- 1 month data access
- Basic filters
Growth
$39 /mo billed yearly -20%
- Everything in Free
- From 7K monthly sessions (scales to 200K)
- Zone-based heatmaps
- AI-powered insights
- 13 months data access
- Advanced filters
Pro
- Everything in Growth
- 1M+ monthly sessions
- 3 projects
- Precision filtering
- Revenue tracking
- 115+ integrations
Enterprise
- Everything in Pro
- Unlimited projects
- Experience monitoring
- Dedicated support with SLAs
- Custom session limits
Prices shown are for the Experience Analytics product. Voice of Customer is priced separately (from $99/mo). Save 20% with annual billing. Pro and Enterprise require contacting sales.
Microsoft Clarity Plans
Free
- Unlimited traffic — no session caps
- Heatmaps (click, scroll, area)
- Session recordings
- Rage click detection
- Dead click detection
- Excessive scrolling detection
- Google Analytics integration
- Copilot AI insights
- Custom filters and segments
- GDPR and CCPA compliant
Microsoft Clarity is 100% free with no paid tiers, no traffic limits, and no session caps. There is no premium plan — all features are available to everyone.
FAQ
Which is cheaper, Hotjar or Microsoft Clarity?
Pricing varies — check each tool's pricing page for current rates.
Is Hotjar or Microsoft Clarity better?
It depends on your needs. Hotjar is best for ux teams, marketers, and product managers who need visual insights into user behavior. Microsoft Clarity is best for any website owner who wants free heatmaps and session recordings without traffic limits.
Does Hotjar or Microsoft Clarity have a free plan?
Hotjar offers a free plan. Microsoft Clarity offers a free plan.