Hootsuite vs Sprout Social Pricing
Side-by-side pricing comparison to help you choose the right tool.
Best Price: Hootsuite starts at a lower price ( $149/mo vs $249/mo )
Sprout Social
Enterprise social media management and analytics platform
Pricing Comparison
| Feature | Hootsuite | Sprout Social |
|---|---|---|
| Starting Price | $149/mo | $249/mo |
| Pricing Model | Free Trial | Free Trial |
| Free Trial | 30 days | 30 days |
| Money-Back Guarantee | 30 days | No |
| Number of Plans | 3 plans | 4 plans |
| Hidden Fees | 3 found | 2 found |
| Rating | 3.9/5 | 4.4/5 |
Pros & Cons
Hootsuite
- + Comprehensive feature set
- + Supports many social networks
- + 30-day free trial
- + Good non-profit pricing
- - No free plan
- - Per-seat pricing on Advanced adds up fast
- - Large gap between monthly and annual pricing
- - Enterprise minimum $15,000/year
Sprout Social
- + Best-in-class user interface
- + Powerful analytics and reporting
- + Social listening capabilities (add-on)
- + 30-day free trial, no credit card
- - Very expensive per-seat pricing
- - Key features locked behind add-ons
- - Standard plan limited to 5 profiles
- - Costs scale rapidly with team size
When to Choose
Choose Hootsuite if...
You need agencies and enterprises managing many social accounts across teams.
Choose Sprout Social if...
You need mid-to-large businesses and agencies needing enterprise-grade social media management.
Detailed Pricing Plans
Hootsuite Plans
Standard
$99 /mo billed yearly -34%
- 1 user
- 10 social accounts
- Unlimited scheduling
- Best time to publish
- Hashtag generator
- Canva integration
- Analytics and reporting
Advanced
$249 /mo billed yearly -38%
- Unlimited social accounts
- Everything in Standard
- Team roles and permissions
- Assign posts to team members
- Custom approval workflows
- Advanced analytics
Enterprise
- 5+ users
- 50+ social accounts
- Everything in Advanced
- Social listening
- Employee advocacy
- Advanced analytics
- Custom onboarding and training
- 24/7 priority support
30-day free trial. Save up to 38% with annual billing. Skip 30-day trial for extra 10% discount. Non-profits get special pricing (Standard from $24.50/mo).
Sprout Social Plans
Standard
$199 /mo billed yearly -20%
- 5 social profiles
- All-in-one social inbox
- Social content calendar
- Review management
- Profiles, keywords, and location monitoring
- Group, profile, and post-level reporting
- Paid promotion tools
Professional
$299 /mo billed yearly -25%
- Everything in Standard
- Unlimited social profiles
- Competitive reports
- Custom workflows
- Scheduling for optimal times
- Response rate & time analysis
- Trend analysis
Advanced
$399 /mo billed yearly -20%
- Everything in Professional
- Message Spike Alerts
- Digital asset and content library
- Chatbot with automation tools
- Sentiment analysis in inbox
- Automated link tracking
- CSAT & NPS surveys
Enterprise
- Everything in Advanced
- Custom implementation
- Priority support
- Professional services credits
- Custom onboarding
All prices are per seat. Annual billing saves ~20%. 30-day free trial, no credit card required. Add-ons for Listening, Analytics, and Advocacy are extra.
FAQ
Which is cheaper, Hootsuite or Sprout Social?
Hootsuite starts at a lower price point. Hootsuite starts at $149/mo while Sprout Social starts at $249/mo.
Is Hootsuite or Sprout Social better?
It depends on your needs. Hootsuite is best for agencies and enterprises managing many social accounts across teams. Sprout Social is best for mid-to-large businesses and agencies needing enterprise-grade social media management.
Does Hootsuite or Sprout Social have a free plan?
Hootsuite does not have a free plan. Sprout Social does not have a free plan.