Buffer vs Metricool Pricing
Side-by-side pricing comparison to help you choose the right tool.
Best Price: Buffer starts at a lower price ( $6/mo vs $22/mo )
Metricool
Social media management and analytics platform for marketers
Pricing Comparison
| Feature | Buffer | Metricool |
|---|---|---|
| Starting Price | $6/mo | $22/mo |
| Pricing Model | Freemium | Freemium |
| Free Trial | 14 days | 14 days |
| Money-Back Guarantee | No | No |
| Number of Plans | 3 plans | 4 plans |
| Hidden Fees | 1 found | 2 found |
| Rating | 4.3/5 | 4.1/5 |
Pros & Cons
Buffer
- + Very affordable for 1-3 channels
- + Clean, intuitive interface
- + Good free plan for getting started
- + AI-powered post suggestions
- - Per-channel pricing adds up quickly
- - Limited features compared to Hootsuite
- - No social listening or monitoring
- - Basic analytics on lower plans
Metricool
- + Affordable multi-brand management (5 brands at $18/mo)
- + Unlimited users on all plans
- + Good analytics with downloadable reports
- + AI-powered scheduling on Advanced plan
- - Twitter/X is a paid add-on, not included
- - Hashtag tracker is expensive ($9.99/day)
- - Free plan limited to 1 brand and 50 posts
- - Smaller integration ecosystem than Hootsuite or Buffer
When to Choose
Choose Buffer if...
You need small businesses and creators who want simple social media scheduling.
Choose Metricool if...
You need freelancers and small agencies managing multiple social media brands on a budget.
Detailed Pricing Plans
Buffer Plans
Free
- 3 social channels
- 10 scheduled posts per channel
- Basic publishing tools
- Landing page builder
- AI Assistant
Essentials
$5 /mo billed yearly -17%
- Per channel pricing
- Unlimited scheduled posts
- Planning & publishing tools
- Analytics & reporting
- Engagement tools
Team
$10 /mo billed yearly -17%
- Everything in Essentials
- Unlimited team members
- Draft collaboration
- Approval workflows
- Custom access permissions
Prices are per channel per month. 14-day free trial on all paid plans. Save ~17% annually.
Metricool Plans
Free
- 1 brand
- 50 posts/month scheduling
- 5 competitor profiles
- 3 months analytics history
- Basic insights
- Content calendar
Starter
$18 /mo billed yearly -18%
- Up to 5 brands
- 2,000 posts/month scheduling
- LinkedIn and Twitter analytics
- Downloadable PDF/PPT reports
- Unlimited users
- 20 AI credits/brand/mo
- Best time to post
Advanced
$45 /mo billed yearly -17%
- Up to 15 brands
- 5,000 posts/month scheduling
- Everything in Starter
- Team collaboration with roles
- Looker Studio integration
- Zapier integration
- AI-powered auto scheduling
- Custom report templates
Enterprise
$139 /mo billed yearly -19%
- Up to 50 brands
- Everything in Advanced
- Custom configurations
- Unlimited users
- Priority support
- All integrations
Free plan with 1 brand and 50 posts/month. Starter at $18/mo (annual) or $22/mo. Annual billing saves ~2 months. Twitter/X analytics is a paid add-on across all plans.
FAQ
Which is cheaper, Buffer or Metricool?
Buffer starts at a lower price point. Buffer starts at $6/mo while Metricool starts at $22/mo.
Is Buffer or Metricool better?
It depends on your needs. Buffer is best for small businesses and creators who want simple social media scheduling. Metricool is best for freelancers and small agencies managing multiple social media brands on a budget.
Does Buffer or Metricool have a free plan?
Buffer offers a free plan. Metricool offers a free plan.