Buffer vs Later Pricing
Side-by-side pricing comparison to help you choose the right tool.
Best Price: Buffer starts at a lower price ( $6/mo vs $25/mo )
Pricing Comparison
| Feature | Buffer | Later |
|---|---|---|
| Starting Price | $6/mo | $25/mo |
| Pricing Model | Freemium | Free Trial |
| Free Trial | 14 days | 14 days |
| Money-Back Guarantee | No | No |
| Number of Plans | 3 plans | 3 plans |
| Hidden Fees | 1 found | 2 found |
| Rating | 4.3/5 | 4.2/5 |
Pros & Cons
Buffer
- + Very affordable for 1-3 channels
- + Clean, intuitive interface
- + Good free plan for getting started
- + AI-powered post suggestions
- - Per-channel pricing adds up quickly
- - Limited features compared to Hootsuite
- - No social listening or monitoring
- - Basic analytics on lower plans
Later
- + Excellent visual content calendar
- + Strong Instagram and TikTok features
- + Linkin.bio tool included
- + AI caption writer
- - No free plan
- - Starter plan has strict post limits (30/mo)
- - Recent price increase from $18 to $25/mo
- - Social set model can be confusing
When to Choose
Choose Buffer if...
You need small businesses and creators who want simple social media scheduling.
Choose Later if...
You need visual-first creators and small businesses focused on instagram and tiktok scheduling.
Detailed Pricing Plans
Buffer Plans
Free
- 3 social channels
- 10 scheduled posts per channel
- Basic publishing tools
- Landing page builder
- AI Assistant
Essentials
$5 /mo billed yearly -17%
- Per channel pricing
- Unlimited scheduled posts
- Planning & publishing tools
- Analytics & reporting
- Engagement tools
Team
$10 /mo billed yearly -17%
- Everything in Essentials
- Unlimited team members
- Draft collaboration
- Approval workflows
- Custom access permissions
Prices are per channel per month. 14-day free trial on all paid plans. Save ~17% annually.
Later Plans
Starter
$16.67 /mo billed yearly -33%
- 1 social set (1 profile per platform)
- 1 user
- 30 posts per social profile
- Linkin.bio
- AI caption writer
- Best time to post
- 3 months analytics
Growth
$33.33 /mo billed yearly -26%
- 3 social sets
- 3 users
- 150 posts per social profile
- Full analytics (1 year)
- Branded Linkin.bio
- Instagram stories scheduling
- Collaboration tools
Advanced
$53.33 /mo billed yearly -33%
- 6 social sets
- 6 users
- Unlimited posts
- Full analytics (1 year)
- Live chat support
- Brand collaboration tools
- Advanced analytics
No free plan. 14-day free trial. Annual billing saves 33%. 1 social set = 1 profile per platform (Instagram, Facebook, TikTok, X, Pinterest, LinkedIn).
FAQ
Which is cheaper, Buffer or Later?
Buffer starts at a lower price point. Buffer starts at $6/mo while Later starts at $25/mo.
Is Buffer or Later better?
It depends on your needs. Buffer is best for small businesses and creators who want simple social media scheduling. Later is best for visual-first creators and small businesses focused on instagram and tiktok scheduling.
Does Buffer or Later have a free plan?
Buffer offers a free plan. Later does not have a free plan.